Cardboard PDQ

    Counter displays get their name from where they’re placed: on the counter near the cash register. and catch the attention of consumers at the point of sale.

     They’re used for impulse sales or incremental sales of a stocked product.

    Counter displays typically fall into the PDQ display category.

     PDQ,or "Pretty Darn Quick" is synonymous with the term ‘retail-ready’ and requires minimal handling by the retailer.

    Using counter displays at the point of sale gives you the opportunity to land sales right up until the moment shoppers are paying for their purchase.

    They are commonly found in drug stores and convenience stores where floor space is limited.

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