◪ Counter displays get their name from where they’re placed: on the counter near the cash register. and catch the attention of consumers at the point of sale.

    ◪ They’re used for impulse sales or incremental sales of a stocked product.

    ◪ Counter displays typically fall into the PDQ display category.

    ◪  PDQ,or "Pretty Darn Quick" is synonymous with the term ‘retail-ready’ and requires minimal handling by the retailer.

    ◪ Using counter displays at the point of sale gives you the opportunity to land sales right up until the moment shoppers are paying for their purchase.

    ◪ They are commonly found in drug stores and convenience stores where floor space is limited.

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