how the boring brown box on your doorstep became an object of desire

by:CAI YI JIE     2019-08-26
The online retailer has completely transformed the crude carton and changed 6-
Double sided container for placing goods in new shopping bags.
Out: Brown, plain, boring.
In: neon colors that look like modern art, gorgeous fonts, smooth surfaces and geometric patterns.
Trying to replicate the joy and status of in-shock
Personal shopping-
Walking around New York with Bloomingdale\'s bag was once a sign of wealth --
Online retailers trying to break through Amazon\'s dominance are turning the front door steps into a new brand canvas.
As a box veteran said, \"every box tells a story.
\"Stories often don\'t end with a box cut.
Recipients post photos, videos and reviews of the coolest boxes online. Some re-
Use their boxes to store cosmetics, watches and even fishing bait.
Others hung the box on the wall with a three-dimensional model.
One commenter wrote in an online discussion on the website that commented on the box: \"You will all be shocked (
Such things really exist)
\"But I just recycle them.
\"This is the best time for boxes.
For decades, the economy has stagnated and sales of corrugated and cardboard floor display boxes have shifted from manufacturing to flattening.
But analysts say sales rebounded and continued to climb in 2013 as the economy improved and shopping habits changed fundamentally.
According to Katie Wieser, an analyst at Freedonia Group, a market research firm, box sales are up about 3% a year and will grow to nearly $40 billion in 2018.
But the e-box
Business grew faster at 4%.
Amazon is considered the biggest customer, shipping nearly 5 billion packages a year. (Jeffrey P.
Bezos, who owns The Washington Post, runs Amazon and controls Amazon\'s boxes. )
Amazon is mostly practical in box design in keeping its shipping process lean and cheap --
Brown with company logo
Although to promote the film about the little yellow helper, it did make a yellow box with a little yellow smile.
Real action for Box innovation takes place in online retailers who specialize in monthly subscription service sales, including, among other things, makeup, jewelry, razors, underwear, socks, dresses, gluten --
Free snacks, dog snacks, old food snacks, Japanese snacks, sex toys, stationery and surface soil are provided.
Birchbox offers make-up and men\'s beauty supplies, as well as boxes decorated with flowers, bright neons and abstract designs.
Graze is a healthy snack service company that uses the underside of the lid to paint delicious fruits.
Loot Crate launches a variety of games and pop culture gadgets every month, including scanned codes for playing video clips on smartphones.
Box advocates are proud of what is happening in the industry.
Earlier this summer, paper and packaging boards in an industry
Funded by the federal government to stop cardboard pallet display drops, a box summit was held in New York for several executives who subscribe to box companies to discuss, as the invitation said, \"How is the next step in the evolution of the subscription box and email
Business is innovation in packaging.
Jalem Getz, founder of Wantable, sends a pack of female designer clothing every month
Picked by a personal stylist, he talked about the double action of his company\'s white smooth box with a solid \"W\" on the lid \".
He said, \"the box is an advertising unit spread to customers.
\"The neighbor saw it on the steps of the door or in the recycle bin. Co-
The workers found boxes around the office, ignoring No. personal-packages-
Please decree from the human resources department.
This is part of it.
This is another one, he said: \"The box reminds us why she is shopping with us and it is an exciting moment to open the box.
\"Shirley Huang, president of the United StatesS.
Gertz responded by Graze\'s marketing.
\"We are building customer relationships with brands,\" she said . \".
\"It\'s not just a snack.
Companies such as loot crates, Wantable and Graze represent a collision between the two worlds --
Technology and manufacturing.
Most subscriptions-
Box companies are created by technology entrepreneurs who want a place in the $1 trillion e-commerce marketcommerce.
While most of these entrepreneurs are proud to think outside the box, what the box itself needs is a mystery.
This is where another group of box entrepreneurs came in --
In the box outsourcing company. Started by box-
Industry veteran or former
Become a network programmer for yourself
Teach Master box, these third
The party Company is-
Stop designing and manufacturing.
Dennis Salazar, a long-term executive in the box industry, started Salazar Packaging in the Chicago area about 10 years ago, hoping to help companies build brands with eco-friendly packaging. When the e-
With the retail industry taking off, Salazar feels an incredible opportunity.
\"They\'re trying to create a shopping experience at home, but it\'s hard to do that,\" Salazar said . \".
\"We are very capable of helping them understand the box.
As his company\'s slogan says, Salazar offers \"packaging to convey the message \"--
Design expertise, material selection and production: everything.
His clients include Harry\'s, the largest online seller of men\'s shaving products.
His sales grew by more than 20% for four consecutive years.
Miriam Bravman came from another direction to do business.
Bravman, a former engineer and web designer at Lawrence Berkeley National Laboratory, was fascinated by product packaging.
A few years ago, Bravman wanted to design a box with her own graphic design, but when she looked into the custom box company, she found that many companies were still stuck in the offline era.
Bravman, 25, created the Silicon Valley online point Packlane-and-
Design and order box click service.
Her customers include Baltimore, from the box where food was delivered from Charm City, and Bullymake, a subscription service for dog chew toys.
\"The box business is really attractive,\" she said . \"
\"It\'s one of the industries that people think is very boring, but that\'s because they don\'t know anything about it.
The more you know about it, the more interesting it will be.
For example, typing \"boxreview\" or \"unboxing\" in Instagram reveals a strange inconsistency in the digital age --
The box is an Internet icon.
People take selfies with boxes.
They posted a video of themselves opening the box.
They posted something like this: \"my @ look fantasy box is here! !
This month is the best month in Britain.
Can\'t wait to open this gorgeous box xx.
There are even box review sites.
Auditors are at Cratejoy.
Com provides an observation on the delivery of Birchbox: \"It is also bright, beautiful and very beautiful.
The box this month is very bright in color and interesting in geometric patterns.
\"The reviewer cannot wait for the next shipment.
Commented: \"I know I will love everything in the box until the creative box design!
Foshan Cai Yi Jie Printing Co.,LTD. highlighted the need to foster a human openness to technological innovation.
Exceed customers' expectations in the procedures of manufacturing cardboard display stands.
A technology team created for insuring that cardboard display stands is produced with the finest materials and technologies.
Foshan Cai Yi Jie Printing Co.,LTD. has great reputation with an excellent selling record for fulfilling customer's satisfaction.
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