how to launch a pop up shop

by:CAI YI JIE     2019-08-10
Pop-up shops in big American cities have been popping up for ten years.
Fast, cheap, temporary, they are a good way to test concepts or take advantage of events.
For example, a cook without cash will take over someone else\'s kitchen in a few nights;
Major brands launched pop music during the music festival tour.
This summer, I helped launch a collaborative pop-up that highlights the design and craft scene in Baltimore.
This store is working together.
By Sarah Templing and Andy Cook (
Who took great photos at this step)
Under the sponsorship of the industrial art collective, myself and I.
We found 75 Great manufacturers and small manufacturers in Baltimore and showed off their goods for two months in a gallery on North Street.
Along the way, we raised money, promoted media stories, built display furniture, set up a company, and held some big parties! (
News and information about IAC and our members, you can keep in touch with us on @ ia_collective\'s Instagram)
A good way to develop the economy at the grass-roots level is to buy local and local goods.
As a worker
Organized businesses, this is a fair, democratic platform for everyone in Baltimore to develop their business.
This is an open, collaborative project with a wide range of participants, funders and clients.
In this spirit, I have opened
Purchased this process here so you can use it as a template in your town!
You need these tools :-Computer-Phone-
Square, striped or similar mobile payment-
Processing System-Google Docs -Printer-
Drill/drive group-Circular saw-
You need these materials :--Envelopes-Stamps-
Waste wood 2x6Doors-
The Scrap plywoodThe industrial art group began in August 2014 behind the Station North Tool Library in central Baltimore.
Delegates from nine organizations attended the meeting-
All cooperative workshops or some kind of place in the city of Baltimore.
We brainstorm, put forward a range of potential common initiatives and agreed to hold monthly meetings to share ideas through beer.
Over the next year, the group continued to grow informally.
Hosting a different space each month;
Usually we work on some organizational goals and then do a small workshop or event organized by the host space.
Online, we keep in touch with Google Group.
In April 2015, we launched a website, www. Baltimore.
Com, which has a shared calendar in which organizations can promote their activities and classes.
A local company called Orange Element donated a design service to create our logo.
We have been developing and now have more than a hundred members including manufacturers, manufacturers and process manufacturers.
Our goal is to make Baltimore a better place. -
The growth of popularity, audience and market.
This organization foundation is critical to the success of pop-up stores.
After nearly a year of wandering around, check out all the makerspace and workshops in the city, and members get to know and trust each other.
The specific community you organize for your store may be different ---
Fashion designer or local farmer or furniture manufacturer-
But the principle is the same.
Find common reasons through your competition, and everyone can combine resources to expand the economic cake together.
The theme that defines the pop-up will determine many further choices from design to marketing to the customer.
Our theme is simple: we are the creators of Baltimore!
Elizabeth aidie has designed this beautiful logo a few years ago.
It appealed on multiple levels: 1.
This is easy to explain. 2.
It has a great market appeal and a feeling.
Everyone can get good news. 3.
Baltimore has recently suffered some heavy blows across the country, and this is a place --positive story. 4.
This is an inclusive idea that allows us to recruit a wide range of vendors.
When you search for the theme of your own store, try to find something that has at least two purposes: it should help with planning (
Help you decide what to include)and messaging (
Help you tell the story about the store to the public).
Once we decide to open a store, we have to design it.
Imagine a business plan as a sketch or blueprint for what you plan to do. For a short-
The term project, it doesn\'t have to be very long or detailed, but it has to outline all the key organizational, financial, and management components.
This will also help raise funds for the next step.
The business plan canvas is an easy way to quickly write some ideas on cardboard pallet display and organize them intuitively.
Use it to brainstorm and then sit down and write the plan.
Usually, there are seven core parts of the business plan: 1.
Executive Summary: basic description of business objectives, description of products or services. 2.
Company description: List of personnel, year of establishment, legal person structure, etc. 3.
Product/Service: Product or Service series including price. 4.
Market Analysis: It seems to me that this is the most critical part of the plan ---
It doesn\'t matter if you have an Earth
It would be great if there was no market to buy it. Dig into www. census.
The government knows more about the population in your area.
In the end, you can use this knowledge to customize Facebook or Google ads very precisely. 5.
Implementation: schedule about what is going to happen and who is going to do it. 6.
Organization and management team: This is a more important topic when you are trying to build a more complex company (
For example, there is a board)
Or trying to raise a lot of money (
Therefore, investors can check the resumes of the participants. )7.
Financial plan and budget: How much is required for rent, staff, insurance, credit card fees and all other fees.
For cooperative businesses like Baltimore manufacturing stores, there are three possible ways to raise funds: to charge consignment or booth fees from suppliers;
Carry out crowdfunding activities;
Or ask the sponsor to bear the cost of starting a business.
We discussed all the issues but decided on the third option.
This will enable us to pass on 100% of our profits to our suppliers and, through sponsored activities, to have suppliers in front of new potential customers.
We sent sponsorship letters to about 15 local organizations.
A good candidate in your town may include a local Chamber of Commerce, an Arts Council or a manufacturing alliance.
The Baltimore integration partnership and Baltimore Development Co sponsored us after our meeting to present this idea.
Our third funding came from the Baltimore Office of Art promotion, where we received a small grant.
You will be surprised. -
Many people want to help when you have a good idea!
I attached a crazy one. Libs-style fill-in-the-
You can download and use the blank sponsorship letter for this step.
Other partners listed to help uskind donations. -
Deconstructing the details of recycled wood provided for store display-
Our wall graphics pro-bono-
Frank\'s Pallets donated 42 Pallets for the store display-
WYPR donated some advertisements through media sponsorship --
The non-profit organization North station art and entertainment company, which manages the art district, has made a series of promotions --
Building tools donated by the Station North Tool Library-
The Community Design Center donated photos of the architectural design services of the Allen Maddox sponsored wall.
The whole concept of pop music
The Up shop is based on the simplicity of existence;
For this reason, they are usually placed in a storefront open for a long time.
Tenants, buildings to be demolished or nomadic buildings.
Follow this template and remember that we want to be simple --to-
The most important thing is that we look high and low.
We were in an empty warehouse, a former car dealer, several storefronts, and finally found a good location in gallery SpaceCamp.
If the store is in warm weather, another good option is to get close to the city and get a license to use public space on weekends.
We are hampered by a low space budget ($0)
But if you can raise enough money to pay even a meager rent, it might be easier for the owner to call!
At the very least, look for a clean waterproof space with electricity.
The pipeline is an added benefit and Internet access is gold.
We don\'t have heating and no refrigeration, but SpaceCamp has high ceilings, clean white walls and beautiful lights.
Better yet, Baltimore member Baltimore Print Studio is right next door so we were able to use wi-quickly and cleanly-
Fi in exchange for their bills.
While IAC is already a decent base for finding suppliers, the success of a store like this depends on diversity ---
Products, prices and people!
We start with our members who are our best participants and advocates.
We asked IAC members to get in touch with their manufacturer friends, launch social media campaigns on all major platforms and search frantically.
I found dozens of Baltimore manufacturers on the Internet or on social media that I have never seen before and contacted them via personal email.
We posted this call on several mailing lists maintained by local art institutions.
Summer block-
The party and festival season is in full swing and we come to the sidewalk and ask people in person at events like Artscape.
On management, we set up a Google form.
It\'s easy if you \'ve never done it before (and free).
At the top, we have a clear explanation of the date and time the item was placedoff and pick-up;
The location of the store;
A statement stated that we are not responsible for lost, stolen or damaged items.
We then asked about the name, company name, contact details, address and detailed description of the product they wanted to sell.
The answer to this form was kicked onto a piece of Google paper, which allows us to easily sort the data.
Later, when we actually added inventory to the payment system, we already had an inventory list to check.
It may be difficult to design a store with such a team ---
Everyone has their own opinions on what best represents their products.
We got help from the Community Design Center, a non-profit group of architects that guides the group through a convenient discussion.
They used some great brainstorming tools, including a large number of sample images in magazines and online.
They also sometimes divide us into groups to prevent the conversation from being dominated by any voice.
The agenda they use is as follows;
Use it as your own way.
Once they processed the findings of our group, the NDC sent an idea about space, lighting, furniture and branding via PDF.
The guide is loose and has a lot of sample images and hand drawn sketches.
They presented simple, modular display furniture;
Flexible graphic elements like blackboard painting walls;
There are also many ways to use free or cheap recycled materials.
Introduction: What do you want from pop music? up experience?
Tell a story at 6: 25 p. m. -what kind of story do we want to tell through this activity?
Divided into two groups, one for each pair, we can tell three things.
Vote for the three most critical things.
6: 45 p. m. challenge/opportunity zero o\'clock P. M. experience Map 3 stops at twenty o\'clock P. M. , ROTATE 1)
Borrow/build/buy-post pictures (
Mainly borrowing and building)2)
Well, good, no pictures, people post in 3 categories
I have space for my furniture.
This is my favorite part of the project!
With some of our sponsorship funds, we can hire the Surface Project staff on two Fridays.
They asked us to take over their store and helped us build a bunch of great display furniture.
The first one is the simplest: We picked up two truck trays from Frank. We got euro-style (
They have six particles.
Plates between their surfaces)
Because Frank can\'t change his hand easily.
We stack them in a layered counter system and set them to vertical to hang things.
Finally, we laid some floors in the corner, made a raised floor, and then connected them together to fill the gaps on the tray with a 1x1 s twist.
This gives us a clear \"living room\" display area.
We have 42 pallets.
2x6 s waste pile (
You can use anything, really, even firewood)
Cut into uniform length and raatchet-
Tied to the plywood square.
There are a few casters, they are convenient bench-
Hgih rolling platform.
We did four.
Sawhorses is inspired by Japanese nesting stools made of conescut 29\" 2x6s (
Allows you to remove two legs from a plate)
Each end is diagonally connected at 15 degrees.
And 15-
The roof with a degree of tilt, the legs are offset, so they are nested together as shown.
We did 12 in total, 6 at table height and 6 at counter height.
They were simply painted with white doors that were salvaged.
The jewelry box is made of window doors, cut in half, with the original hardware hinge.
Finally, we made a ton of 16-inch and 18-inch cubes with waste plywood.
These pieces are painted or scarred by other cuts, adding a cool, original quality to the aesthetics.
We built a few and a half.
Height aspect and place two finger holes at the top for carrying.
They are good, flexible bricks we can use.
We did about 20.
When everything is in space and inventory drops, we have a big building party to set everything up.
People always show up for free beer! Now you; re ready to go!
You have raised some money, found a space, designed your layout, built your monitor and registered all the vendors that made the store successful. What next?
There is a lot to do to run a store;
You should at least have the following basic elements :-
Marketing: hit hard!
Once we have the opening date, we send press releases everywhere in town, have all of our vendors search for stores on their social media, and then have a big opening party, get free beer from Monument City beer brewing.
When the store opens, we post a new photo on Instagram every day and are able to quickly build a fairly large following using the power of our supplier network. -
Staff: we are volunteers and have suppliers sign up for the shift.
We always work in pairs, so someone can stare at the store when another person is resting.
We open Friday, Saturday and Sunday from the 12 th
8, for most people, this is a manageable shift, at least once in the 22 days we have been open. -
Payment system: we use Square, but there are many mobile payment systems.
Payment options, about 3% of each transaction is charged.
Sales tax can be automatically added by entering the state you live in.
We choose not to accept cash; with an all-
The volunteer staff believes that it is safer and easier to keep all transactions in a trackable app. -
Inventory management: when vendors come and drop their items, we match them with the items they mentioned in the registration form.
Each item is entered into Square stock and then labels are made with the same name as in the computer.
Then, when it\'s time to sell, the cashier simply searches for the name of the item and it appears in stock.
Since our store has been open for a long time, some vendors need to re-stock.
Square automatically generates reports when inventory is insufficient;
The report was forwarded to the supplier and when they removed the new inventory, the new inventory was entered into the database. -
Supplier Contract: There are a lot of templates online, but at least you have to define the schedule of the store, what consignment fee will you charge (if any)
And language compensation for the loss of inventory or damage to the space and organizers.
Ensure that each supplier signs a contract when putting down the inventory. -
Insurance: you need at least liability insurance if someone slips in the store.
This is usually cheap and easy to buy;
If the store is really short
You may get activity insurance for a semester, like a weekend.
We find it hard to get property insurance. -
Insurance companies want to evaluate every item in the store and charge a significant fee.
Some of them have to do with unconfirmed bears.
Business on a regular basis, some of which are related to nearby areas, and some are related to the inflexibility of insurance companies. -
Usually this is very simple.
When you are done, withhold sales tax and write a check to the state or local government.
If you pay someone who works there, have them submit £ 1099 each to you and make sure to submit it to the IRS.
Depending on your legal structure, the form will be different, please check this link for more information. -
Legal Structure: We chose LLC, the simplest business structure in most states.
This requires a bit of paperwork, bureaucratic time of about a month, and application fees.
Once we have proof from LLC, we can go and open a bank account, set up a Square account, and deposit our sponsored checks.
When the store opened, we organized many activities to engage our suppliers with new prospects.
We have an industrial night where architects and designers can come and have a look at this store, and one more night with anchor agencies where big buyers like hospitals and universities can meet with the local
Both are relatively long.
Strengthen the semester method of small-
The commercial community in Baltimore is expanding the market for our manufacturers.
I hope this helps, if you have a co-op pop-up in your town, please let us know in the comments!
Bill Cole, president of Baltimore Development, spoke on the night of our anchor agency.
Photo of Alan Maddox.
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