In modern retail, display stands are not only essential tools for merchandise display but also crucial vehicles for brand image and promotional strategies. With increasing environmental awareness and cost control requirements, corrugated cardboard display stands, due to their unique structural characteristics and application advantages, are becoming the preferred choice for various retail outlets.
This article will provide a comprehensive understanding of corrugated cardboard display stands, providing detailed reference for retailers, brand owners, and related industry professionals.
Corrugated Cardboard Display Stands: What Are They?
A corrugated cardboard display stand is a merchandise display tool made primarily of corrugated cardboard. It utilizes folding, splicing, and gluing techniques to create a self-supporting, multi-layered, or three-dimensional display structure for displaying various products at retail outlets. Compared to traditional wooden, metal, or plastic display stands, corrugated cardboard display stands are lighter, easier to process, and more environmentally friendly. Furthermore, they can achieve powerful visual marketing effects through printing and design.
1. Material Composition
Corrugated cardboard display stands are primarily composed of the following components:
• Corrugated core paper: Provides strength and support, determining the overall load-bearing capacity.
• Surface paper: Used for printing branding, graphics, or promotional information, while also protecting the structure.
• Gluing and reinforcement materials: Used to secure the folding surface and supports, enhancing stability.
2. Design Types
Corrugated cardboard display racks can be designed in a variety of ways depending on the intended use and display format, including:
• Floor-mounted display racks: Placed directly on the ground, suitable for standalone displays.
• Tray-mounted display racks: Supported by pallets, suitable for bulk cases of merchandise.
• Hook-mounted display racks: Use hooks to hang small items, improving space utilization.
What are the structural design features of corrugated cardboard display racks?
The core advantage of corrugated cardboard display racks lies in their unique structural design. A well-designed corrugated cardboard display rack can not only support heavy merchandise, but also maintain stability and aesthetics.
1. Self-Supporting Structure
By folding, splicing, and stacking corrugated cardboard, the display rack forms a stable three-dimensional structure. This self-supporting design allows the display rack to be placed on the ground or other flat surfaces without the need for additional support, enhancing display flexibility.
2. Multi-layer Display
Corrugated cardboard display racks are typically designed with a multi-layer structure of two to five layers, each capable of holding merchandise. The number and height of the layers can be customized based on product size and merchandising strategy to achieve optimal display effectiveness.
3. Visual Design
The surface paper can be printed in full color, including brand logos, promotional information, and color schemes. Combined with a well-designed structure, corrugated cardboard display racks can attract consumers' attention and increase their purchase intent.
4. Modularity and Disassembly
Many corrugated cardboard display racks feature a modular design, allowing them to be disassembled and folded for transportation, saving logistics space. Once in-store, they can be quickly assembled manually without the need for additional tools.
Corrugated Cardboard Display Racks: Material Advantages
1. Strength and Load-bearing Capacity
Corrugated cardboard inherently possesses excellent compressive strength and load-bearing capacity. By adding a corrugated core layer or layering multiple layers, this capacity can be further enhanced, making it suitable for displaying light to medium-weight merchandise, meeting the needs of most retail scenarios.
2. Portability
Compared to wooden or metal displays, corrugated cardboard displays are extremely lightweight, making them easy to transport and set up. This feature is particularly important for promotional events or temporary displays, significantly reducing labor costs.
3. Printability
The surface paper of corrugated cardboard displays is suitable for high-quality color printing, allowing brand imagery, product information, and promotional themes to be displayed, integrating visual marketing with display functionality.
4. Environmental Protection and Recyclability
Corrugated cardboard displays are made from recycled paper and can be recycled or reused after use, meeting environmental and sustainable development requirements. This feature not only helps companies reduce costs but also meets the environmental concerns of modern consumers.
Corrugated Cardboard Displays: Advantages of Retail Points
Corrugated cardboard displays offer multiple advantages in retail points of sale, primarily reflected in the following aspects:
1. Cost Advantage
Compared to wooden, metal, or plastic displays, corrugated cardboard displays are inexpensive to produce. The material is easy to process and mass-produce, making it suitable for short-term promotions or seasonal merchandise displays, helping retailers achieve efficient displays while controlling costs.
2. Flexible Arrangement
Corrugated cardboard display racks are lightweight and easy to move, allowing for flexible positioning based on store layout. Whether for aisle promotions, new product launches, or temporary displays at the checkout counter, they can be quickly set up and removed.
3. Diverse Designs
The shape and structure of corrugated cardboard display racks can be customized based on product type and sales needs. Designs include floor-mounted, tray-mounted, hook-mounted, and stepped styles to meet diverse display strategies.
4. Enhanced Visual Merchandising
Large print surfaces, color combinations, and structural designs can attract consumers' attention, highlight brand image and product selling points, and increase purchase rates.
5. Easy Transport and Installation
Corrugated cardboard display racks often feature a detachable or foldable design, taking up minimal space during transportation and making installation simple and convenient. They can be assembled manually without complex tools, making them suitable for rapid deployment at retail outlets.
6. Bulk and Full Case Displays
Some corrugated cardboard display racks can be combined with pallets to display full cases of merchandise in bulk, reducing unpacking and improving display efficiency. They are suitable for large supermarkets and warehouse-style stores.
What are the applications of corrugated cardboard display racks?
Corrugated cardboard display racks have a wide range of applications and can be used in a variety of retail environments:
1. Supermarkets and convenience stores
• Used for promotional items, new product displays, and holiday sales.
• Floor-mounted and hook-mounted corrugated cardboard display racks are suitable for displaying lightweight items such as snacks, beverages, and daily necessities.
2. Large supermarkets and warehouse stores
• Pallet-mounted corrugated cardboard display racks can hold full cases of merchandise such as beverages, paper towels, and detergents.
• Improve handling efficiency and save labor costs.
3. Trade shows and temporary events
• Lightweight and foldable, they are suitable for temporary setups.
• They can be used for branding and promotions, enhancing the visual appeal of the event.
4. Professional Retail and Chain Stores
• Standardized designs can be adapted to chain stores to ensure consistent display.
• Flexible adjustments in shelf height, number of hooks, and structure accommodate different product types.
Corrugated Cardboard Display Racks: Transportation and Installation Advantages
1. Convenient Transportation
• Can be folded flat for transportation, reducing logistics space.
• Lightweight and easy to handle, reducing transportation costs.
2. Simple Installation
• Modular design allows for quick manual assembly.
• No tools required, reducing installation time and labor costs.
3. Reusable
• Most corrugated cardboard display racks can be reassembled and reused, making them suitable for multiple promotional events.
• Different themes can be created by changing the printed surface or stickers, extending the shelf life.
Other Professional Features of Corrugated Cardboard Display Racks
• Adjustable Load Capacity: By increasing the number of cardboard layers or the corrugated core structure, the load capacity can be increased to accommodate different product weights.
• Anti-Tipping Design: Well-designed bottom supports and back reinforcements prevent the display rack from tipping over, enhancing safety.
• Flexible Combinations: Can be combined with pallets, hooks, or stepped structures to meet diverse display needs.
• Visual Scalability: Can be used to create large-scale promotional display walls, stepped displays, themed displays, and more, enhancing the visual impact of your store.
Want to purchase stylish and sturdy cardboard displays to promote your products?
Foshan Caiyijie Printing Co., Ltd. is a leading manufacturer and supplier in China, with a 20,000-square-meter production base and over 180 skilled staff. We offer customized cardboard solutions, including Floor Displays, Hook Displays, Sidekick Displays, Pallet Displays, and Large Packaging Boxes. Our advanced printing, laminating, die-cutting, and gluing equipment ensures excellent surface finish and durability.
