In the retail industry and exhibitions, cardboard display stands are widely used to display and promote products because of their environmental protection, low cost, and flexible customization. Custom cardboard display stands can maximize the needs of brands and products and improve the display effect.
However, for many merchants, the process and details of custom cardboard display stands are still in doubt. This article will introduce in detail how to customize cardboard display stands, including the specific process of customization and the matters that merchants need to prepare and consider.
What are the advantages of custom cardboard display stands?
Before introducing the customization process in detail, first clarify the main advantages of custom cardboard display stands:
1. Tailor-made: Customize unique display stands according to the characteristics of brands and products to ensure maximum display effect.
2. Brand promotion: Enhance brand awareness and image by printing brand logos, slogans and product information.
3. Flexible design: Design appropriate size, shape and structure according to different display needs and scenarios.
4. Efficient use of space: Customized display stands can be optimized according to the space of the display venue to improve space utilization.
What is the process of custom cardboard display stands?
The process of custom cardboard display stands can be divided into the following steps: demand analysis → supplier selection → design plan → proofing and confirmation → mass production → delivery and installation.
1. Demand analysis:
Before custom cardboard floor displays, merchants need to first clarify their needs, including the types, quantities, weights, and display locations of displayed goods. The specific demand analysis includes the following aspects:
● Types and characteristics of displayed goods: Determine the size, weight, and appearance characteristics of displayed goods, and select the appropriate type of display stand.
● Display location: Analyze the space size, layout, and environmental conditions of the display location, and determine the size and structure of the display stand.
● Display purpose: Clarify the main purpose of the display, whether it is for promotional activities, brand promotion, or new product launches.
2. Supplier selection:
It is very important to choose a professional cardboard display stand supplier. High-quality suppliers can not only provide high-quality display stands, but also provide professional design and production services according to the needs of merchants. When choosing a supplier, you can refer to the following points:
● Experience and reputation: Choose a supplier with rich experience and good reputation to ensure that it can provide reliable services and products.
● Design capability: Ensure that the cardboard supplier has a professional design team that can provide customized design solutions according to the needs of the merchant.
● Production process: Understand the supplier's production process and material selection to ensure the quality and durability of the display stand.
3. Design plan:
After determining the supplier, enter the design plan stage. Merchants need to work closely with the supplier's design team to determine the design plan of the cardboard display stand. The specific design steps include:
● Preliminary design: According to the merchant's needs and the characteristics of the displayed goods, provide a preliminary design plan, including the size, shape, structure and printing pattern of the display stand.
● Feedback and modification: The merchant reviews the preliminary design plan and proposes modification suggestions. The design team adjusts and optimizes based on the feedback.
● Final confirmation: Confirm the final design plan and determine the details of the display stand, including material selection, printing method and production process.
4. Proofing and confirmation:
After the design plan is confirmed, the supplier will proof and produce a sample of the display stand. Merchants need to carefully check and confirm the samples to ensure that they meet the expected requirements. Specific inspection contents include:
● Structure and size: Check whether the structure and size of the display stand meet the design requirements to ensure that the displayed goods can be placed firmly.
● Printing effect: Check the color, clarity and quality of the printed pattern to ensure the display effect of the brand logo and product information.
● Load-bearing capacity and stability: Test the load-bearing capacity and stability of the display stand to ensure that it can safely carry the displayed goods.
5. Mass production:
After the sample is confirmed, the supplier starts mass production. During the production process, the merchant needs to keep in touch with the supplier to ensure the production progress and quality. Specific production links include:
● Material preparation: Select high-quality cardboard materials to ensure the strength and durability of the display stand.
● Printing and cutting: Use advanced printing and cutting technology to ensure that the pattern and structure of the display stand are exquisite.
● Assembly and packaging: Assemble and package according to the design plan to ensure the integrity and transportation safety of the display stand.
6. Delivery and installation:
After production is completed, the supplier will deliver the display stand to the merchant. The merchant needs to check the quantity and quality of the delivered display stand to ensure that it meets the order requirements. Specific delivery and installation steps include:
● Inspection and confirmation: Check the quantity and quality of the delivered display stands to ensure that there are no damages and defects.
● Transportation and installation: According to the actual situation of the display venue, the display stands are transported and installed to ensure that they are stable and beautiful.
What do merchants need to do for custom cardboard display stands?
During the entire customization process, merchants need to do the following: clarify the needs → select suppliers → provide information → participate in the design → review and confirmation → inspection and installation.
1. Clarify the needs:
Clarify your own display needs, including the types, quantities, weights, and display venues of the displayed goods. This is the basis for customizing display stands. Only by clarifying the needs can you design a display stand that meets your expectations.
2. Select suppliers:
Choose an experienced and reputable cardboard display stand supplier. By comparing the design capabilities, production processes, and service quality of multiple suppliers, choose the most suitable partner.
3. Provide information:
Provide detailed display product information and brand information to the cardboard supplier, including the size, weight, photos, brand logos, advertising slogans, and product information of the goods. These materials are an important basis for designing display stands.
4. Participate in design:
Actively participate in the design process of the display stand and put forward your own opinions and suggestions. Through close cooperation with the design team, ensure that the design plan meets the expected needs and brand image.
5. Review and confirmation:
Carefully review the design plan and samples to ensure that they meet the expected requirements. After confirmation, sign the confirmation document and enter the mass production stage.
6. Supervise production:
During the production process, maintain communication with the cardboard supplier to supervise the production progress and quality. Ensure that the display stand is delivered on time and meets quality standards.
7. Inspection and installation:
After the display stand is delivered, check and confirm to ensure that the quantity and quality meet the order requirements. According to the actual situation of the display venue, install and arrange the display stand to ensure the display effect.
Case analysis of custom cardboard display stands
1. Case 1: Customization of cardboard display stands for a cosmetics brand
In order to display the new lipstick at the new product launch conference, a cosmetics brand decided to customize a cardboard display stand. Through cooperation with the supplier, the brand provided detailed information such as lipstick size, weight and brand logo. Based on this information, the design team designed an exquisite display stand with brand logo and slogan. After proofing and confirmation, the brand was very satisfied with the structure, printing effect and load-bearing capacity of the display stand. In the end, the display stand was delivered on time and installed at the press conference, effectively improving the display effect and brand image of the new lipstick.
2. Case 2: Customization of cardboard display stand for a food company
In order to display new biscuits in supermarket promotion activities, a food company decided to customize a multi-layer cardboard display stand. The company provided information such as the packaging size, weight and promotion information of the biscuits. Based on this information, the design team designed a multi-layer display stand, and through reasonable structural design and reinforcement measures, it ensured that it could carry a large number of biscuits. After proofing and confirmation, the company was very satisfied with the stability and printing effect of the display stand. In the end, the display stand was delivered on time and installed in the supermarket promotion area, successfully attracting the attention of many consumers and increasing product sales.
3. Case 3: Customization of cardboard hook display stand for an electronic accessories company
In order to display various electronic accessories at the exhibition, an electronic accessories company decided to customize a cardboard display stand with hooks. The company provided information such as the size, weight and brand information of the electronic accessories. Based on this information, the design team designed a display stand with a metal hook and brand logo. After proofing and confirmation, the company was very satisfied with the hook quality, structural design and printing effect of the display stand. In the end, the display stand was delivered on time and installed in the exhibition booth, effectively displaying various electronic accessories, enhancing the brand image and product appeal.
Summary of custom cardboard display stands
Custom cardboard display stands are an effective way to enhance brand image and display effect. By clarifying needs, selecting high-quality cardboard display stand suppliers, providing detailed information, participating in design and supervising production, merchants can customize display stands that meet expectations. Reasonable customization process and meticulous preparation are the key to ensuring the quality and effect of display stands.
Through the introduction of this article, merchants can better understand the process and precautions of custom cardboard display stands to ensure success in display and promotion activities.
