Caiyijie Paper Display Stand Exports Defy the Odds Amid U.S. Tariff Hikes – Overcoming Trade Challenges Through Innovation and Diversification
In April 2025, the U.S. government announced the imposition of "reciprocal tariffs" on Chinese goods, compounding existing trade barriers and intensifying pressure on Chinese exporters. Against this backdrop, Foshan Caiyijie Printing Co., Ltd. one of cardboard floor display stands manufacturer (hereinafter referred to as "Caiyijie") has demonstrated remarkable resilience in its cardboard floor display exports, leveraging technological prowess and a globalized strategy to emerge as a model for navigating trade frictions.
Industry-Wide Impact of Tariffs on China’s Paper Product Exports
According to research by China Merchants Macro, the U.S.-China tariff war has disproportionately affected labor-intensive exports, with industries heavily reliant on the U.S. market—such as furniture and textiles—bearing the brunt. While cardboard floor standing display units, a core component of retail merchandising, were not directly targeted, demand fluctuations have occurred due to their indirect ties to tariff-sensitive sectors (e.g., furniture and household goods displays). Additionally, the U.S. elimination of duty-free exemptions for small parcels has further squeezed profit margins for cross-border e-commerce, posing challenges for cardboard floor display exporters dependent on retail markets.
Caiyijie’s Strategy: Technology and Market Diversification as Solutions
Facing this complex trade landscape, Caiyijie has successfully mitigated risks through technological innovation and market diversification. Equipped with advanced machinery such as German-made KBA-164 five-color printing presses and fully automated die-cutting systems, the company delivers high-precision, customized paper displays that meet stringent quality and design standards in Europe and North America. Its diverse product range—including supermarket dump bins, hook-style display racks, and PDQ (Pretty Darn Quick) boxes—combines eco-friendliness with cost efficiency, earning long-term partnerships with international brands like Woolworths and Myer.
On the market expansion front, Caiyijie has cultivated a robust presence in the U.S. and Australia while steadily extending its network to Europe, South America, and the Middle East. Data from 2024 shows that U.S. exports now account for less than 30% of total sales, while orders from the Middle East and Belt and Road Initiative (BRI) countries surged by over 40% year-on-year. This eastward shift aligns with broader industry trends post-tariffs, effectively reducing reliance on any single market.
cardboard floor display
cardboard floor display stands manufacturer
Growth Against the Odds: Digitalization and Green Manufacturing
To counter cost pressures, Caiyijie has accelerated digital production management, streamlining raw material procurement and logistics to cut overall costs by 15%. Simultaneously, the company champions sustainability, using recyclable cardboard and water-based inks. Its ISO 9001-certified cardboard display for floor 5 tiers products comply with EU environmental standards, reinforcing partnerships with existing clients while attracting eco-conscious buyers in Europe and North America.
Outlook: Resilience as a Pathway to Global Opportunities
Despite escalating trade tensions, Caiyijie reported a 12% year-on-year increase in export revenue for Q1 2025. A company spokesperson stated, "We will ramp up R&D to develop modular, easy-to-assemble smart displays while deepening collaborations with distributors in the Middle East and South America to expand market share."
Conclusion
Amid global supply chain realignments, Caiyijie’s technological expertise and forward-looking strategy underscore the resilience of "Made in China." Its success proves that only through innovation, quality upgrades, and market diversification can businesses turn challenges into opportunities, paving the way for a new era of intelligent manufacturing.
cardboard floor standing display units
