In the retail industry and exhibitions, display racks are important tools for displaying products, attracting customers' attention and enhancing brand image. Among them, cardboard display racks have gradually become the first choice of many merchants with their unique advantages. However, cardboard display racks also have some disadvantages that merchants need to weigh when choosing.
This article will comprehensively explore the advantages and disadvantages of cardboard display stands to help readers better understand the characteristics and scope of application of this display tool.
What are the advantages of cardboard display racks?
Advantages of cardboard display racks: strong environmental protection (using renewable resources), relatively low production cost, light weight (easy to carry and assemble), flexible customization (merchants can customize according to their own needs), strong visual appeal (bright colors and rich patterns).
1. Strong environmental protection: cardboard display rack uses renewable resources-cardboard as the main material, which has high environmental protection. Cardboard materials can not only be recycled, but also recycled and reprocessed after use, reducing the burden on the environment. In contrast, plastic and metal display racks are less environmentally friendly and have a greater impact on the environment during use.
2. Low cost: The production cost of cardboard display rack is relatively low. The price of cardboard material is relatively cheap, and the simple production process makes the overall cost of cardboard display rack low. For small and medium-sized enterprises and startups with limited budgets, cardboard display rack is a cost-effective display solution.
3. Lightweight: Cardboard display stand is light and easy to carry and assemble. Whether it is arranged in a store or set up in an exhibition, cardboard display stand can be easily completed. This lightness not only reduces the difficulty of transportation and installation, but also reduces the related manpower and time costs.
4. Flexible customization: Cardboard display rack has high flexibility and customization. Merchants can customize the size, shape, color and printing pattern of the display rack according to their own needs. Cardboard material is easy to process and can be made into various complex structures and designs to meet the display needs of different brands and products.
5. Strong visual appeal: Cardboard display rack can achieve exquisite graphic display and enhance visual appeal through high-quality printing technology. Merchants can print brand logos, product information and promotional advertisements on the display rack to enhance the brand image and market competitiveness of products. Cardboard display racks with bright colors and rich patterns can effectively attract consumers' attention.
What are the disadvantages of cardboard display racks?
Disadvantages of cardboard display racks: poor durability, limited load-bearing capacity, poor waterproofness (easily damaged and deformed in humid or high temperature environments), short service life (only suitable for short-term promotions and temporary displays).
1. Poor durability: The durability of cardboard display racks is relatively poor. Cardboard materials are greatly affected by humidity and temperature, and are easily damaged and deformed in humid or high temperature environments. In addition, cardboard display racks are prone to wear and tear during long-term use, affecting their appearance and functionality.
2. Limited load-bearing capacity: Cardboard display racks have limited load-bearing capacity and cannot withstand heavier goods. Although reasonable structural design and reinforcement measures can improve their load-bearing capacity, cardboard display racks still have a lower load-bearing capacity than metal and plastic display racks. Therefore, cardboard display racks are suitable for displaying light goods, but not for displaying heavier or large goods.
3. Poor waterproofness: Cardboard materials themselves do not have waterproof properties and are easily deformed by moisture in a humid environment. Although the waterproof performance of cardboard can be increased through lamination and other processes, the problem of moisture cannot be completely avoided. Therefore, cardboard display rack is not suitable for outdoor or humid environments.
4. Short service life: Due to poor durability and waterproofness, the service life of cardboard display stand is short. Generally speaking, cardboard display stand is suitable for short-term promotions and temporary displays, and it is difficult to use for a long time. For merchants who need long-term display, the service life of cardboard display stand is an important limiting factor.
What are the applicable scenarios of cardboard display rack?
1. Short-term promotion: cardboard display rack is very suitable for short-term promotional activities. Its low cost and high customization allow merchants to quickly design and produce display racks that meet the promotional theme to attract consumers' attention. After the promotion is over, cardboard display rack can be recycled and reused without wasting resources.
2. Exhibition display: At the exhibition, cardboard display rack has become the first choice of many exhibitors because of its lightness and flexibility. The display environment in the exhibition is changeable and requires frequent handling and layout. Cardboard display rack can be quickly built and disassembled, reducing the cost of exhibition and manpower investment.
3. New product launch: When launching new products, merchants usually hope to attract the attention of consumers and the media through unique display methods. Cardboard display racks can be designed into various innovative shapes and patterns according to the characteristics of new products to enhance display effects and brand image.
4. Retail store display: Cardboard display stands are widely used in retail stores, especially for displaying lightweight and small items. Its flexible customization and low cost allow retailers to change display stands at any time according to different seasons and promotions to keep the store attractive and fresh.
Summary
As an efficient, environmentally friendly and low-cost display tool, cardboard display stands are widely used in retail and exhibitions. Its advantages include strong environmental protection, low cost, light weight, flexible customization and strong visual appeal. However, cardboard display racks also have disadvantages such as poor durability, limited load-bearing capacity, poor waterproofness and short service life.
When choosing cardboard display racks, merchants need to reasonably select and use cardboard display racks according to specific display needs and environmental conditions to ensure that the expected display effects and functions are achieved.