In the modern retail environment, cardboard display stands have become an indispensable display tool. Whether in supermarkets, specialty stores or various exhibitions, cardboard display racks can be seen everywhere. They can not only effectively display goods, but also convey brand information and attract consumers' attention.
However, many people may not know that these cardboard display racks have different types and names. This article will introduce the different types of cardboard display racks in stores and their uses in detail to help readers better understand these important marketing tools.
What does cardboard display rack mean?
Cardboard display racks are display tools made of high-strength cardboard and other recyclable materials, which are used to display and promote various goods. They have the advantages of environmental protection, economy, flexibility, etc., and are widely used in the retail industry. The main functions of cardboard display stands include increasing product exposure, enhancing brand image and promoting impromptu purchases.
What are the types of cardboard display stands?
4 common types of cardboard display stands:
1. Cardboard Floor Display,
2. Cardboard Pallet Display,
3. Cardboard Counter Display,
4. Cardboard display box.
1. What is a Cardboard Floor Display?
Definition of Cardboard Floor Display: Cardboard Floor Display is a display tool that uses high-strength cardboard as the main material. It is usually placed on the floor of the store to display various goods. Its design is flexible and can be customized according to different products and promotions.
Features of Cardboard Floor Display:
● Lightweight: light weight, easy to carry and install.
● Flexibility: customizable design according to different needs.
● Economical: low cost, an affordable display solution.
● Environmentally friendly: cardboard materials are recyclable and meet environmental requirements.
Application scenarios of cardboard floor display racks: suitable for various retail environments, such as supermarkets, specialty stores, exhibitions, etc., especially suitable for promotions or new product launches.
2. What is a Cardboard Pallet Display?
Cardboard Pallet Display Definition: A cardboard pallet display is a display tool made of cardboard and other recyclable materials, designed as a pallet structure, used to display and promote goods in a retail environment. It is characterized by integrating transportation and display functions and having a strong carrying capacity.
Features of Cardboard Pallet Display:
● Pallet structure: The bottom is designed as a pallet structure, which is convenient for overall handling and movement.
● Modular design: It can be adjusted according to the size and weight of different goods.
● Strong customizability: It can be customized according to brand requirements.
● Environmentally friendly materials: Recyclable environmentally friendly materials are used, which meets the requirements of modern society for environmental protection and sustainable development.
Application scenarios of cardboard pallet display: It is suitable for large supermarkets or warehouse-style stores, and is often used to display promotional products or new products.
3. What is a cardboard counter display?
Definition: A cardboard counter display is a small display placed on a counter or tabletop to display small goods or promotional products. They are usually compact in design and easy to place on a cash register or display cabinet.
Features of cardboard desktop display stand:
● Compact design: small space occupation, suitable for placement on counters or desktops.
● Efficient display: attract consumers' attention through conspicuous design.
● Easy to change: suitable for scenes where display content is frequently changed.
● Environmentally friendly materials: also recyclable environmentally friendly materials are used.
Application scenarios of cardboard desktop display stand: suitable for various retail stores, convenience stores, pharmacies, etc., often used to display small commodities, trial packs or promotional items.
4. What is a Cardboard display box?
Definition of cardboard display box: Cardboard display box is a large-capacity display tool, usually designed as an open box shape, used to display a large number of bulk commodities. Its design is simple and practical, which is convenient for consumers to pick up goods by themselves.
Features of cardboard display box:
● Large capacity: suitable for displaying a large number of commodities, convenient for consumers to pick up goods by themselves.
● Simple and practical: simple design, convenient and practical.
● Low cost: low manufacturing cost, suitable for large-scale use.
● Environmentally friendly materials: recyclable environmentally friendly materials are used.
Application scenarios of cardboard display boxes: suitable for supermarkets, discount stores, warehouse stores, etc., often used to display discounted or seasonal goods.
What is the production process of cardboard display stands?
1. Design stage:
● Demand analysis: clarify customer needs, including the purpose, size, type and quantity of displayed products, brand image, etc. of the display stand.
● Concept design: According to the needs and market research results, the designer draws a preliminary sketch of the display stand and creates a detailed model using 3D modeling software.
● Design review: Submit the preliminary design plan to the customer, collect feedback, and make necessary modifications and optimizations.
2. Material selection and procurement:
● Cardboard material: According to the purpose and load-bearing requirements of the display stand, select the appropriate cardboard type, such as corrugated cardboard, honeycomb cardboard, etc.
● Auxiliary materials: Select suitable inks and coating materials to ensure clear printing effects and bright colors, and select suitable connectors.
3. Printing stage:
● Design drawings: According to the finalized design plan, make detailed printing drawings, including colors, patterns, text, etc.
● Printing process: According to the cardboard material and printing requirements, choose the appropriate printing method, such as offset printing, digital printing, screen printing, etc.
4. Cutting and die-cutting:
● Cutting preparation: According to the design drawings, make the molds required for cutting and die-cutting, and debug the cutting equipment.
● Cutting process: Use the cutting equipment to cut and die-cut the printed cardboard to form the various components of the display rack.
5. Assembly and testing:
● Preliminary assembly: Check the cardboard components after cutting and die-cutting, and perform preliminary assembly to form the basic structure of the display rack.
● Functional test: Check the structural stability and ease of use of the display rack to ensure that it can bear the weight of the displayed goods and is easy to assemble and move.
6. Packaging and transportation:
● Packaging design: Design a suitable packaging solution to ensure that the display rack will not be damaged during transportation.
● Logistics and transportation: According to customer needs, arrange suitable logistics and transportation methods, provide transportation tracking services, and ensure that the display rack is delivered on time.
Conclusion on the types of cardboard display stands
Cardboard display stands play an important role in modern retail environments as an efficient, environmentally friendly and economical display tool. Different types of cardboard display racks, such as cardboard floor display racks, cardboard tray display racks, cardboard desktop display racks and cardboard display boxes, each has its own characteristics and meets the needs of different product displays.
Through scientific and reasonable design, carefully selected materials, fine production technology and perfect after-sales service, cardboard display racks can not only effectively enhance the display effect of products, but also convey brand information and attract consumers' attention.
