In modern retail, the way and method of displaying products directly affects consumers' purchasing decisions and the market performance of brands. In order to better attract consumers' attention and increase product sales, various display stands have emerged. Among them, cardboard floor display has gradually become a display tool favored by retailers due to its unique advantages.
This article will discuss in detail the definition, structural characteristics, advantages and application scenarios of cardboard floor display stands so that readers can better understand the function and value of this display tool.
What Is a Cardboard Floor Display?
Cardboard floor display stands are a display tool that uses high-strength cardboard as the main material. They are usually used in retail stores to display and promote various products. This type of display stand is usually placed on the floor of the store, hence the name "floor display stand". They can be designed into various shapes and sizes according to different needs to meet the display needs of different products. Cardboard display stands can not only display products, but also enhance brand image, attract consumers' attention and increase sales opportunities.
What Is the Structure of a Cardboard Floor Display Stand?
Cardboard floor display stands are usually composed of multiple layers of cardboard through folding and bonding. Common structures include: Standard rectangular racks, special-shaped racks, multi-layer racks, racks with partitions and drawers, etc.
● Standard rectangular racks: The most common type, suitable for a variety of products.
● Special-shaped racks: Customized according to product characteristics or brand requirements, such as round, trapezoidal, etc.
● Multi-layer racks: Layered design, each layer displays different products, increasing display space.
● With partitions and drawers: Used to classify and store products.
What Are the Characteristics of Cardboard Floor Display Stands?
Cardboard floor display stands have the following notable characteristics: Light and easy to carry, environmentally friendly and recyclable, low cost, flexible customization, and good printing effect.
● Light and easy to carry: Cardboard materials are light and easy to transport and install.
● Environmentally friendly and recyclable: Using renewable cardboard materials, in line with environmental protection concepts, can be recycled and reused after use.
● Low cost: Compared with wooden or metal display stands, cardboard display stands have low manufacturing costs and are more economical.
● Flexible customization: Can be personalized according to product and brand requirements to meet different marketing strategies.
● Good printing effect: The cardboard surface is easy to print, which can achieve high-quality graphic display and enhance the visual effect.
What Are the Advantages of Cardboard Floor Display Stands?
Advantages of cardboard floor display stands: Attract consumer attention (unique design and bright printing), enhance brand image (print brand logo, slogan and product information on cardboard display), increase sales (can be placed in a prominent position in the store).
1. Attract consumer attention: Cardboard display stands can effectively attract consumers' attention through unique design and bright printing. In a store, attracting consumers' attention is the first step to promote sales. Cardboard floor display stands are rich in colors and diverse in shapes, which can quickly arouse consumers' interest.
2. Enhance brand image: By printing brand logos, slogans and product information on cardboard display stands, brand image can be effectively enhanced. Cardboard floor display stands not only display products, but also convey the brand's philosophy and values, increasing brand recognition and loyalty.
3. Increase sales: Cardboard display stands are usually placed in prominent locations in the store, such as entrances or promotion areas, which can directly influence consumers' purchasing decisions. Through clever product display and visual presentation, cardboard floor display stands can effectively promote product sales and improve performance.
What Are the Application Scenarios of Cardboard Floor Display Stands?
The application scenarios of cardboard floor display stands include: Retail stores (displaying new products, promotional items and seasonal items), supermarkets (displaying fast-moving consumer goods such as snacks, beverages, and daily necessities), exhibitions (corporate product display and brand promotion), specific events (holiday promotions, product launches), etc.
1. Retail stores: In retail stores, cardboard retail display stands are often used to display new products, promotional items and seasonal items. They are usually placed in a prominent position in the store to attract customers' attention. For example, a well-known retail brand launched a series of new beverages in its chain stores, which were displayed through uniquely designed cardboard floor display stands, which not only attracted a large number of customers to come to understand and try, but also greatly increased product sales.
2. Supermarkets: In supermarkets, cardboard retail display stands are often used to display fast-moving consumer goods such as snacks, beverages, and daily necessities. Through exquisite design and display, it can effectively increase product sales. For example, an international food brand launched a new healthy snack in a supermarket. It quickly attracted a large number of consumers by displaying the product with colorful and unique cardboard floor display stands, which led to hot sales of the product.
3. Exhibitions: In various exhibitions, cardboard counter display stands are an important tool for companies to display products and promote brands. They are light and easy to carry, quick to install, and can be flexibly arranged according to the needs of the exhibition. For example, a technology company used multiple customized cardboard floor display stands at an electronics exhibition to display its latest electronic products, which not only saved exhibition layout time, but also attracted many visitors to stop and watch and consult.
4. Specific activities: Cardboard counter display stands are also widely used in specific activities such as holiday promotions and product launches. They increase the attractiveness and participation of activities through unique design and publicity effects. For example, a cosmetics brand launched a limited edition gift box during Christmas, which was successfully attracted a large number of consumers to buy through a well-designed cardboard floor display stand, which increased holiday sales.
Successful Case Analysis of Cardboard Floor Display Stands
1. Case 1: Application of an International Retail Brand:
An international retail brand widely uses cardboard retail display stands in its global stores. Through exquisite design and high-quality printing, these display stands not only display the brand's products, but also convey the brand's culture and philosophy. In a quarter of promotional activities, the brand successfully increased sales by 20% through cardboard retail display stands.
Specifically, the brand chose cardboard retail display stands as the main display tool when its new products were launched. In terms of design, the display stands fully reflect the brand's visual elements and product characteristics, attracting the attention of a large number of customers. At the same time, the display stands are cleverly arranged in a prominent position in the store, further increasing the exposure and sales of the products.
2. Case 2: Innovative display of a food company:
In order to promote its new products, a food company specially designed a cardboard counter display stands with interactive functions. Consumers can participate in online interactive activities and get discount coupons and gifts by scanning the QR code on the display stand. This innovative display method attracted a large number of consumers to participate, greatly increasing the popularity and sales of the product.
In specific operations, the company designed multiple QR codes on the cardboard counter display stands, each of which corresponds to different interactive activities, such as raffles, games, etc. During the shopping process, consumers can participate in the activities by scanning the QR code, which increases the fun and experience of shopping. Through this innovative display method, the company not only increased product sales, but also greatly increased brand exposure and user stickiness.
What Are the Design Points of Cardboard Product Display Stands?
The design points of cardboard product display stands: Visual effects (attracting consumers' attention through color matching, pattern design and font selection), stable structure (will not collapse or deform during use), functionality (designing appropriate layers, partitions and drawers), brand elements (fully integrating brand elements, such as brand logos, slogans and product information), and easy installation.
1. Visual effects: The design of cardboard product display stands should focus on visual effects, and attract consumers' attention through color matching, pattern design and font selection. High-quality printing and exquisite design can enhance the attractiveness of display stands and increase product exposure.
2. Structural stability: The cardboard product display stand should have good structural stability to ensure that it will not collapse or deform during use. Reasonable structural design and reinforcement measures can improve the load-bearing capacity and service life of the display stand.
3. Functionality: The design of the cardboard product display stand should take into account functionality. According to product characteristics and display requirements, design appropriate layers, partitions, drawers and other structures to facilitate product display and storage.
4. Brand elements: When designing a cardboard product display stand, brand elements such as brand logos, slogans and product information should be fully integrated. The brand culture and values are conveyed through the display stand to enhance the brand image and recognition.
5. Easy to install: The design of the cardboard product display stand should take into account the convenience of installation. Installation and disassembly can be completed through simple folding and bonding. The convenient installation process can save manpower and time costs and improve the efficiency of use.
What Is the Manufacturing Process of the Cardboard Floor Display Stand?
Manufacturing process of cardboard floor display rack: Material selection (select high-quality corrugated cardboard or honeycomb cardboard) → printing process (usually offset printing, screen printing or digital printing) → precise cutting process → bonding process (using high-quality adhesive).
1. Material selection: Cardboard floor display racks usually use high-quality corrugated cardboard or honeycomb cardboard, which has good strength and durability. The use of environmentally friendly materials not only conforms to the concept of sustainable development, but also reduces pollution to the environment.
2. Printing process: The printing process of cardboard floor display racks usually adopts offset printing, screen printing or digital printing to ensure the clarity and color reproduction of patterns and texts. High-quality printing effects can enhance the visual effect and attractiveness of the display rack.
3. Cutting process: During the manufacturing process of cardboard floor display racks, precise cutting is required to ensure that the size and shape of each component meet the design requirements. Advanced cutting equipment and technology can improve production efficiency and product quality.
4. Bonding process: The components of cardboard floor display racks are usually assembled together by bonding. High-quality adhesives and strict bonding processes can ensure the structural stability and durability of the display stand.
Summary of Cardboard Floor Display Stands
As an emerging display tool, cardboard floor display stands are gradually occupying an important position in the retail industry with their advantages such as lightness, environmental protection, low cost and flexible customization. Through reasonable design and application, cardboard floor display stands can not only attract consumers' attention and enhance brand image, but also effectively promote product sales.
From retail stores to supermarkets, from exhibitions to specific activities, cardboard floor display stands have been widely used in various scenarios and have achieved remarkable results. Enterprises can give full play to the advantages of cardboard floor display stands through innovative design and flexible application, and enhance the market performance and brand value of products.
In the manufacturing process, each link of the cardboard floor display stand, such as material selection, printing process, cutting process and bonding process, needs to be strictly controlled to ensure the quality and effect of the final product. Only in this way can the function and value of the cardboard floor display stand be truly brought into play, providing strong support for the marketing and brand promotion of enterprises.
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